A Look At The Video Marketing Stats For 2022!

 Do you wonder if investing more in video marketing is worth the effort? The numbers for video marketing are going higher than before.



Businesses of all sizes are embracing video to express their stories in intriguing and engaging ways. These statistics curated by our experts at Webnotics Solutions can provide you with lots of ideas if you're seeking some insight or market research on how video may be employed in your industry.


Let's break down what exactly video marketing offers before we get into the video marketing stats 2022.



Video Marketing: What Does It Offer?

Businesses seeking more consumers benefit from video advertising statistics in the following ways:


  • It combines visual images, sound, special effects, and text headlines to give potential consumers a complete picture of the concepts you aim to convey in your sales movies.

  • It is a mix of eye-catching media that communicates your business concept.

  • Videos provide viewers a sneak peek at your product or service and illustrate real-world applications for social media users.


This growth of video content creates a beautiful video content marketing opportunity for us as marketers. But do you know how to use it to increase video views?


So, if you aren't already employing this compelling type of marketing, perhaps the ROI facts below will give you the push you need to start creating marketing video postings.



Video Marketing's ROI

  • A favorable ROI is reported by 89% of video marketers.

  • A majority of video marketers report that video helps them generate leads.

  • More than 87% of video marketers say their websites are getting more traffic because of video.

  • More than 80% of video marketers claim that videos have directly increased sales.

  • Over 95% of video marketers expect to increase or maintain their budgets in 2022.



Summary: Video Marketing Statistics

Below are a few video marketing stats for 2022:


  • In the United States, there are 248.9 million digital video enthusiasts.

  • More video content from a significant corporation they support is desired by 54% of respondents. This demonstrates that the demand for video material is also rising.

  • 88% of video marketers are pleased with the ROI of their social media video marketing efforts. Companies are adopting video marketing to boost their profits. This entails, among other things, growing sales, raising brand exposure, and keeping customers engaged.

  • Video is used as a marketing tool by 86% of marketing professionals.

  • Videos are the most popular material to view from a company on social media. Customers anticipate more video content.

  • Youtube is the largest video-sharing site among marketers, with 89% expected to use it in 2021. Facebook comes in second with 70%.

  • After seeing a brand's video, eight out of ten customers have purchased software or an app.

  • Every year, video marketers receive 66 percent more quality leads. This more excellent lead quality might be attributed to the higher level of instruction provided by video material.

  • In 2019, web users spent 6 hours and 48 minutes each week streaming videos online.

  • Video streaming and downloads will account for 82% of worldwide internet traffic in 2022.



Findings!

Video marketing is still evolving. It is time to start using video to stay up. These video marketing statistics demonstrate the value of video marketing for your company today and in the future.


We hope you have found these video marketing statistics 2022 as intriguing and helpful as we did. If you need to employ a professional, contact us immediately to set up a quick consultation call!


We'll discuss your objectives and develop a video approach that works for your audience, goals, and budget!


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